This article sums our film up perfectly, thank you Bonnie!!!
I can add that we also wrote an accompanying book that explains the problems in more detail, like parents as role models, the peer group pressure, of course the infrastructure and the behaviour of car drivers. You can order with us at www.bikebeauty.org - as Bonnie mentioned. And on you tube you can watch more clips about it, e..g "What happened next", a follow up:
http://www.youtube.com/watch?v=vtmBBgyUx9I
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Beauty and the Bike
Posted by Beatrix Wupperman June 11, 2010 09:44:57